HOW TO WRITE WELL: 19 tips about how to write well and better (you cannot ignore the #17)

Did you ever felt it? how to write well

Butterflies in your stomach and your heart beating stronger?

You do not know what, but something is telling you that this time will be different. Will not be just words of change, but true courageous acts to embark on a new journey. A journey you've always dreamed and you've always wanted to go.

You feel the ideas flowing inside you. You are confident. You know that your job is to release these ideas and that there is a desperate world for this type of information.

But you're afraid.

Are you afraid to quit your job and live without a steady source of income?

Are you afraid of the critical and distrustful look of your family and your friends when they hear that the internet is now your place of work?

Are you afraid of starving, having nothing to pay your bills and knowing that your relatives can not count on you?

And above all?

Are you afraid of being wrong about yourself?

Maybe this feeling is just an illusion. Maybe your ideas are bad. Maybe you're just a fool in search of a fantasy.

A fantasy of living your life as a blogger, of living as a digital entrepreneur. Without a fixed place of work. No boss shouting orders in your ear. Without excessive control of schedules.

So you do nothing.

You hide in your current job - insurance, but you hate. You identify yourself, being happy when your friend shows a picture saying that Friday is coming or being sad when it's Sunday and the work is waiting for you on Monday. You spend day after day telling the old story about yourself that you are doing the right thing by following the safe route.


19 Essential elements to transform your text into a memorable article (Plus 2 extra Bonus tips)


But you're right?

"No," a very quiet voice inside you hisses softly. "No, this is all wrong, very wrong ..."

This introduction caught your attention? Were you able to identify yourself with this story?

I believe so!

And just because it was built based on some techniques for text that you will know better in this article.


Did you notice how this article began?

Yes, with a question.

Questions are a great way for capture the reader's attention quickly.

"Did you ever felt it?" Is a

interesting question, which arouses curiosity.

"Butterflies in your stomach and your heart beating stronger?" Is a question that stirs fears, pains, and objections, arousing interest in the solution to avoid these problems.

Questions like these open emotional loops that need to be closed. And to find an answer to close those loops, the reader needs to continue reading the next word, the next sentence, the next paragraph.

Our goal as content producers can be summarized in three steps:

1 Awake the interest for start to read our article;

2 Involve with such a good text that the reader will continue reading the next paragraphs;

3 Make the reader act at the end of the article, using a great call to action.

Simple goals, but is not easy to implement.

We have seen in how to write titles impossible to ignore. They will attract the attention and the interest necessary for the reader start reading your article. Step # 1: Check!

We already have two loaves of bread for our sandwich of the perfect article. It now remains the most difficult, tasty and interesting part of this sandwich: the filling.

My goal with this article will be shown to you techniques and tips on how to write well, regardless of your market niche, your target audience or your experience as a writer, even if you was terrible in your writing class.

Prepared to put a special taste on the filling of your sandwich?

So, come on!


If you liked the introduction of this article, you will love to understand why it works so well and how you can "steal" these ideas to write better.

Despite this introduction use more than 10 writing strategies (which I will share later in this article), I will focus initially on the main three.

We'll start with the most important among them: The transition words.


You know that the purpose of a line of text is to make the reader read the next line of text.

But ... how to make the text becomes so connected only with simple words?

The solution: Transition Words.

Transition words are words and phrases that combine two ideas, sentences or sentence fragments.

"You want to be free, but you do not know how."

Transition words may include, for example, conjunctions such as "and, but, or, for, if, or else," exclamations like "clear, well, yes, no" and conclusions as "therefore, so, finally, after all."

Yes, these transition words may seem so common or so basic that we are afraid to use them. But I can assure you that your text will become clear, objective and enjoyable to read.

You can use the power of transition words in a much more powerful way, to use them at the beginning of a sentence or even of a paragraph.

Yes, words are powerful when well written.

So we think that this sentence is complete.

But the truth is that there is more information to come.

And you can't stop reading the rest of this sentence.

Therefore you only have the option of continue reading.

Read the benefits of using transition words at the beginning of sentences:

1 They help to write short sentences, which are easier to read.

2 They give the illusion for the readers that they are reading faster. (Like those fiction books that you read in one night)

3 They are unexpected, arousing the reader's curiosity to know what is coming in the next line.


The repetition of items creates patterns. In the image above, the Petronas twin towers, ensure a beautiful, harmonious look at sunsets of Kuala Lumpur, Malaysia.

While the image below ...

You see a face in the picture above?

Our mind is used to detect patterns even where none exist.

This effect is called Pareidolia. Probably the name is not common, but I'm sure you've seen some animal or a face in the clouds and mountains. Or even the shape of a human face on objects. See more examples here:

So how can we use this superpower of detection of patterns to hold the attention of our readers?

Through repetition of words (or set of words) along with a sentence.

Here's an example used in the introduction of this article:

"Are you afraid to quit your job and live without a steady source of income?            
Are you afraid of the critical and distrustful look of your family and your friends when they hear that the internet is now your place of work?                                                                                                                    
Are you afraid of starving, having nothing to pay your bills and knowing that your relatives cannot count on you?"

You notice how they give a reading speed and keeps a certain magic connected between each sentence?

Consider another example: (Yes, used in the introduction of this article)

"Maybe this feeling is just an illusion. Maybe your ideas are bad. Maybe you´re just a fool in search of a fantasy."

For you to take full advantage of the power of repetition, use it only 3 times.

Less than that, our brain does not detect a pattern.

More than that, our brain detects a need for attention.

Speaking of the number 3 ...


The rule of "three" is similar to the previous idea, but without the necessity of the repetition of words.

It is a specific form of connection with the reader through the most memorable, pleasant and interesting ideas.

Do you see the connection between the three bold words above?

Do you want a real example? Lets go:

When i have decided to launch an online training about internet marketing & CPA i have defined the following tagline:

"The most comprehensive training for you to achieve your financial independence, live by passive income and do what you love."

This rule of "3" ensures a strong connection between the benefits, in addition, to convey the idea of ​​something complete:

1 Achieve your financial independence

2 live by passive income

3 do what you love

See for example how would be this tagline with only 2 benefits:

"The most comprehensive training for you to achieve your financial independence and live by passive income."

What tagline option you believe is complete and with a better speed of reading?

The first, the most complete and the one using the rule of "three", I bet.

If you don´t use these 3 tips above, I can guarantee that the quality and acceptance of your text will improve almost instantly.

And our "fun" is just beginning. We still have 15 tips on how to write well and better to supercharge your text.


19 Essential elements to transform your text into a memorable article (Plus 2 extra Bonus tips)



If you liked the previous 3 tips on how to write well and better, keep reading below the next 15 tips, that may be a true support for your writing.

So, remember to come back to this article whenever you need a help when the text becomes too difficult to write when you have a creative block or when you need inspiration for your next line.


A clear, objective and direct writing needs an audience very well defined.

Write an article for a specific target audience allows you to answer questions like:

  • What they [readers] already know and what needs to be explained in more detail?
  • What is interesting and relevant to them?
  • What are their biggest dreams and fears?

Use a simple formula to describe your audience and the purpose of your article.

"X wishing Y."

For example:

  • "Bloggers who want more traffic for their website"
  • "Coaches who wish to be recognized as an authority in their niche"
  • "Artists who are struggling to have a life with money earned from their work"

For this article, I used: "Bloggers who wish to improve their skills as writers"


Unfortunately, we read faster and less and less, we read texts in search of precious tips with immediate results.

Before you think that you should write just to not annoy your reader, try a different thinking.

I sincerely believe that there are no long articles. Only boring articles to read.

Knowing how to write well and making your text scannable, you avoid this monotony.

Here are some examples that I highlighted for you to make your text more scannable:

  • Lists. Yes, you are reading a list right now. They are efficient because they transmit the need to read the next item.
  • Subtitles. Use the headers (subtitles) 1, 2 and 3 in your WordPress to break parts of your text.
  • Emphasize key points. Try to use words in bold or italics to highlight important parts of your text.
  • Images. The marriage of captions with pictures work well to define transitions between certain parts of your text.
  • Thoughts and phrases. If a picture is worth a thousand words, sometimes a strong and inspiring thought can express more than any image. Below is one of my favorites:
"Your time is limited, so don't waste it living someone else's life. Don't let the noise of other's opinions drown out your own inner voice. - Steve Jobs. Stanford University (2005)"


Have you ever received an email or read a text in which the author has 10 lines of text in the same paragraph, without any space?

I bet that your answer is yes. And I bet that your reaction was not the best. You probably didn't read that text. Ideas that never came to you for a simple, but dangerous mistake.

When you write with short sentences, breaking your text, you ensure a faster sense of reading, without making your text boring, like an academic paper.

So try to use no more than 5 lines per paragraph. Also use more separations in your text( commas, periods, and transition words).


Emphasize a part of the text is essential to break the monotony, highlight the main ideas and make your text more scannable.

However, when you use excessive words in bold, Italic, or even in UPPERCASE, nothing will be highlighted in your text.

So don't overdo it to emphasize parts of your text. Use this feature sparingly.


Doubts, questions, objections.

You write and seeks to show your point of view in the best way. However, if the reader ended with the thought "is, but ..." you are lost.

To sell a product or convince your readers through an idea, you need to understand which are the possible objections they have throughout the reading of your text.

A simple way to overcome objections is using the final sentence "even if [...]".

See the example:

In this article, you will learn how to write well, clearly and persuasively, even if you are starting to write your first articles.

Kill the objections along the way in your articles and you will gain more loyal readers eager to get your content.


You want to go from point A (where you are) to achieve a goal, point B.

But you do not know for sure how to travel this route.

Fear. Anxiety. Lack of knowledge.

These are the factors that prevent you from achieving your greatest dreams and goals. Dreams that you were born to live with fullness.

Now, imagine if you had on hand a map. A true guide that shows in detail the step-by-step to take you from point A to point B.

A guide stuffed with knowledge, with shortcuts to move faster and with the greater dangers to avoid.

And as if by magic, your fear, anxiety, and lack of knowledge are transformed into confidence, energy, and wisdom to walk this journey to change your life.

You have only two decisions now: Continue being a nobody watching your dreams and goals become distant ...

Or decide to fight for what is rightfully yours. Travel this route to achieve success and live the life you've always dreamed of.

The above excerpt is an example with metaphors and analogies that could be used in almost any type of text to convey a willingness to change, you could offer your ideas (or product) as the map, the necessary guide to travel from a to B.

Metaphors, comparisons, and analogies are powerful tools for you to use in your arsenal as a writer. Therefore, whenever the text becomes complicated and without rhythm, try to use these tools to facilitate the understanding of a point of view.


Bullet points help the reader to identify a group of related ideas. They can break a dense sentence in an easy to read a list and help in the visual organization, ensuring greater emphasis for this area in your article.

See how the above sentence would be using the Bullet Points:

  • They help the reader to identify a group of related ideas.
  • They break a dense sentence in an easy to read list.
  • They assist in visual organization, ensuring greater emphasis for this area in your article.

Much better, do you agree?


Read this quote:

"Don't stay writing (or speaking) in the gerund. You'll be leaving your text poor, and you will be causing ambiguity, surely you will be leaving the content weird, you will be staying with the feeling that things are still happening.
And how will you be reading this, I'm sure you will be watching and will be passing to your friends, who will be understanding and will be thinking about not be talking that "annoying way."

Do you see how it is difficult and time-consuming to read the above text, loaded with "gerunds", the deliberate use of gerunds?

Instead of use phrases like "you will be leaving," "will be getting," will be thinking, " use: " will leave "," will stay "," they will think ". You save space and ensures a more active communication.


Explain your point once clearly and objectively.

Avoid redundancies like this:

"Don't be redundant, needless to say, the same thing in different ways; i.e., just say each argument once or, in other words, do not repeat the same idea several times. "


Some acronyms and abbreviations can be very useful for a faster conversation.

However, chances are that some readers will not understand your use of an acronym or abbreviation now matter how common the acronym is for you.

When you write, try to reach the maximum number of people, even if you need more time to explain some abbreviations or acronyms.


A teacher of a friend devoured the dictionary in search of the most complicated words.

He believed that the use of these words makes him look more intelligent before their students.

However, an excess of complicated words made his message extremely difficult to understand.

And the whole class saw him as a frustrated teacher seeking attention, seeking to look smarter through complicated words.

Communication with your readers should be as simple as possible. Only in this way, you will make everyone understand your message and ideas.


19 Essential elements to transform your text into a memorable article (Plus 2 extra Bonus tips)



A good story is authentic, creative, makes an emotional and personal connection, inspires action and takes the audience on a journey of change and transformation.

Storytelling is the oldest way to pass knowledge through generations. It is also how we look at various facts and how we take opinions since we are influenced by stories and by the way that we interpret them.

People who tell and believe in the same stories have similar values. The world view that we have is simply a collection of stories about events that we believe. Therefore, a good story is important to create a sense of "we."

Shared stories, shared values, shared worldviews. The idea of ​​belonging to a specific group, a tribe. Without history, there is no conflict, because it can not be "we" if there is no "them."

Use stories to create a connection on an emotional level with your audience. They will identify more deeply with your values, your mission in life and how you see the world.

In this article here about the truth of working on the internet, for example, I wrote about the main villains of the internet who kill your productivity online.

And the battle between heroes and villains was based on my favourite movie of all time: Batman, the Dark Knight, with epic illustrations of Batman and the Joker throughout the article.

They are simple connections that can place you even closer from your readers. Do not be afraid to tell stories or share more about your worldview, tastes, and preferences.


Did you know that there are some powerful words that call our attention, even unconsciously?

One of those words is "you." Although this text was written for all readers of Viver de Blog, use the word "you" is a very effective way to bring collective communication to "one-to-one."

This is a relationship that approximates the author and the reader, it transmits the feeling of exclusivity and proximity.

The use of powerful words in your text will act to draw the reader attention and make him take some action, even if it is to continue reading your text.

Other enticing words that touch our mind:

  • Because (ensures the sense of your argument, even if the reader does not agree with it)
  • ​Free (everybody enjoys free materials and quality)
  • New (evolution has taught us that the new is better than the old one)
  • Now (awakens a sense of urgency in the decision-making)
  • Here (very effective when you use the combination "click here" for a link)


Do you want to annoy your audience? So leave aside the spelling of your text.

Surely, for me to write well, in 10 years of practice, more, suddenly, these best ones of the best articles posted from the beginning. For that reason you should always keep learning.

With so many rules and changes in the English language, the chances are that your text has a mistake here or there, especially when it is very extensive.

Small mistakes are forgivable ...

However, commit some of the serious errors above illustrated and your reader will run from your website or blog.

Extra tip: If possible, do not review your text after writing it. Allow a few hours (or even days) to do a read and to filter your text.


All text needs a call to action.

What does the reader need to do after he finished the reading of your article?

  • Subscribe to your email list?
  • Leave a comment?
  • Share on social networks?
  • Click on a link to learn more about your product / service?
  • Continue reading another article on your site?

No matter what is your goal, it must be very clear, being impossible for the reader doesn't see it.

I am a fan of communication by email because I put exclusive content not published here on the website for anyone who signs up for blog is my life Email List.

So they will be the first ones to receive new articles, exclusive content, and tips about digital marketing.


19 Essential elements to transform your text into a memorable article (Plus 2 extra Bonus tips)



Writing well, clearly and objectively is not easy. It takes time, practice and a lot of reading.

But the purpose of this article is to show the "path of stones" for you to develop the best of your writing.

Let's recap all the tips in this article:

1 Try to start your text with a vague question, creating an emotional loop. Example: "Did you ever felt it?"

2 Use transition words like "and, but, or, for, if, then" to let your text more tied.

3 Make good use of the repetition of words or sentences to reinforce a point of view.

4 Use the rule of "three" to convey a complete picture, creating a better connection.

5 Know Well Your Audience.

6 Make your article scannable.

7 Write short sentences.

8 Do not exaggerate to emphasize certain passages.

9 Kill objections.

10 Use Metaphors, Analogies, and Comparisons.

11 Use bullet points.

12 Avoid "gerunds".

13 Avoid redundancies.

14 Avoid acronyms and abbreviations.

15 Use simple words rather than recherché.

16 Tell stories.

17 Use persuasive words that stir the mind.

18 Review the spelling of your text.

19 Always have a well-defined call to action.

I hope that some of these 19 tips have been useful to improve your writing.

Do you know someone who would love to receive these tips?

So do him or her a favour (and to me also) and share this article.

And finally, I'd love to know your opinion about this article.

You can leave your comment below. Let us know what did you liked most in this article or if you prefer you can share a different tip that know.

Oh, and do not forget: Now is the best time for you to create a compromise with yourself. Make your next article is the best one that you've ever written.

Because it's time for you to release your imprisoned ideas.

A whole world is waiting for your ideas.

Believe in yourself, do not accept excuses and make it happen.

About the Author Paulo Ribeiro

Paulo Ribeiro teaches workshops and webinars for entrepreneurs and bloggers who want to grow an audience, start an online business and change the life of many. 10 years have passed since he began working online. During that time he crafted a solid experience in the Internet Market industry.

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  • Alexandra Armstrong

    A very comprehensive post, indeed! Clear and well-written. And the graphics are a nice touch, too. (Boom! Rule of 3.) 😉

    • Paulo Ribeiro

      Hi Alexandra,

      Thanks for your comment!
      Indeed i love the of 3!

  • Charlotte Faye Chua

    This is a very informative blog post. i would add this to my resources! Thank you for sharing this!

    • Paulo Ribeiro

      Hi Charlotte Faye Chua,

      You are most welcome.

  • Vladimir Covic

    Excellent post. I especially agree with your #11 tip. Write simple. I think most, particularly new writers seek too much to impress readers with big words. Words they themselves often don’t know the meaning of.

    • Paulo Ribeiro

      Hi Vladimir Covic,

      Thanks for your great feedback.
      Writing in a simple way is the best way you deliver the message effectively.

  • Zineb Saffron

    As a writer I really really appreciate this post going in my favorites for sure.

    Love always,


    • Paulo Ribeiro

      Hello Zineb,

      Thanks for your great feedback.
      Have a nice day!

  • Janecke Engeberg

    Thanks for this! Gave me a lot of good tips! You really got me thinking and inspired me to write more! I´ve actually just done some changes in my work situation to get som more time for my writing. Thanks again!

    • Paulo Ribeiro

      Hello Janecke Engeber,

      You made my day!

  • autum

    This is a very informative post. I suck at transitioning my paragraphs and find that I only use the same repetitive words.

    • Paulo Ribeiro

      Hello Autum,

      thanks for your comment.
      indeed you need try to improve transitioning words, that will help you have a more fluid article.

  • Chloe

    Hi, what a great informative post. I say go god it if you can and yes you may have to make a few sacrifices. Bullet points in a list always work for me.

    • Paulo Ribeiro

      hi Chloe,

      thanks for your amazing comment.

  • Divyanka Krsna

    This post is really helpful and informative. Essential tips for good writing. Also, I kept checking my way of writing while reading your post. Thanks for the information.

    • Paulo Ribeiro

      Divyanka Krsna,

      Thank you for your amazing feedback.
      You are most welcome to use this article to help you as many times as you need to.

  • Summer @ Coffee With Summer

    Wow! All really great tips here. So many need to read this!

    • Paulo Ribeiro

      Hi Summer,

      Thanks for your feedback.

  • Pauline Nemb

    I love this detailed explanation on how to write better! Not using Gerund is what a girl should try to avoid, along with writing short sentences!

    • Paulo Ribeiro

      Hi Pauline,

      Indeed that quite right, avoiding Gerund and writing short sentences will help you to write much better.

      Have a nice day!

  • Elizabeth Zamora

    Wow! Such a long post, but lots of useful information.

    • Paulo Ribeiro

      Hello Elizabeth,

      I love to write long posts, not just because they are long but because i love to provide great value to my readers and subscribers.

      As i generally say, as long as the article is interesting and provides value to the reader its never too big or boring.

      That´s why has a fantastic feedback! Because we are different from the competition!

  • Claire – Heart Handmade UK

    This is such a useful post. I’ve bookmarked so that I can refer to it regularly. I wish I had known that writing would be paying the bills back when I left school, I may have made more of an effort to keep some of the knowledge in my brain!

    • Paulo Ribeiro

      Hello Claire,

      Thanks for your great comment.

  • Nazrin Miah

    These tips are so helpful! I am always looking and reading and trying to learn to new ways of writing to express my self better and to keep my readers interested!

    • Paulo Ribeiro

      Hi Nazrin,

      I am delighted this article helped you to improve your writing.
      share with us your writing improvements.

      Cya soon!

  • Nicole Wi

    What an excellent list! Will keep in mind when writing my articles!

    • Paulo Ribeiro

      Hello Nicole,

      Thanks for your awesome feedback.

  • Helen @ Hel On Heels

    Great tips! Thanks for the very informative blog post. I will keep these in mind while writing.

    • Paulo Ribeiro

      Hi Helen,

      I am glad you liked the tips i have shared.

      Have a great day!

  • Gabrielle von Heyking

    Very interesting writing tips for those who want to venture into starting their own business!!

    • Paulo Ribeiro

      Hi Gabrielle,

      Thanks for your amazing comment.

  • Eliza Armand

    These are some great tips, thanks for sharing this article. I’m very much into writing at the moment!

    Cheers, Eliza |

    • Paulo Ribeiro

      Hello Eliza,

      thanks for your kind words.

  • Oyinkan Ogunleye

    I think telling stories is sooo appealing in this day & age. It’s more relatable.

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