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6 Incredibly Easy Steps to Discover Your Niche Market and Build Unquestionable Authority on the Internet

Niche Market: Do You Really Recognize the Importance of Defining Where You Will Focus Your Efforts to Have a Successful Online Business?

The internet has brought, for both consumers and entrepreneurs, a world of possibilities.

Through the web you can find virtually any kind of product or service, anywhere in the world, just a click away.

Acting in a niche market is basically offering an "almost perfect" solution to a problem for a specific group of people.

By its specific nature, the volume of sales in niches tends to be lower, but the margins of profit are generally higher.

Another advantage: large companies and sites are not interested in niche markets because they do not see real possibilities in it, so they leave space for small enterprises online.

Think about the difficulty of someone who wants to achieve a prominent place in a mass market, with great players already established.



step by step guide to discover your niche market.


How would you expect to stand out and reach your competitors in such a broad market?

Producing content about absolutely everything? Fashion, entertainment, cooking, relationships and health?

Or just by being another fish in a vast ocean full of sharks?

Is it feasible to start your online business this way? Think about it…

Do you want to get your space and make your blog, website or business be recognized because of its value?


What does the largest online store in the world, Amazon, and the huge network of Marriott hotels and resorts have in common?

In addition to being multi millionaires successful businesses, both started in a very similar way: a small business focused on a niche market.

Amazon founder Jeff Bezos founded his online bookstore in his own garage.

The couple J. Willard and Alice Marriott started out with a small business in Washington, which was specialized in the sale of a soft drink called "Root Beer" (blend of vanilla ice cream with soda).

Most likely we would not have heard of these companies if their founders had not started their business in smaller niches and gradually increased their market share.

It took years, even decades to grow these empires and gain prominence.

Only after consolidating itself as an online bookstore did Amazon began offering the most diverse variety of products we see today.

And it only happened after they had already mastered their initial niche and put together enough capital to invest on the expansion of the business.

Even if you want to play in a larger market, keep that big lesson: Start small, focus on a niche market, earn your place and then take the next step.


You understand and accept the idea that working on a niche market makes sense and that it is the best way to start building your authority in the online world.

However, you may think: do I really need to choose a niche market?

Or I can continue "talking about everything", since I consider myself a generalist, I have several interests and I have no deep knowledge in any area.

You should think: don’t I already produce or want to produce specific content?

If you already have a blog, review everything you've posted so far. Don’t you recognize any pattern?

And if you have not started yet and have no idea of what you would like to produce, don’t you have more targeted interests? Just analyze your lifestyle, tastes and preferences to see things in common.

Without a doubt, choosing a niche market is not an easy task.

We need to take into account some factors such as:

  • Your interest / passion for the niche;
  • Your knowledge of the niche-specific problems;
  • Size and demand of the niche market

The big secret of success in a niche market is finding out what needs are not being met in larger markets and identifying if people would be willing to pay an extra for a product / service that meets that particular demand.

It is common to a niche to be founded by someone who has not found the ideal solution to his/her problem and has decided to do it and offer it to those who share the same pains and desires.

So be aware of what is being said between the lines and maybe you will eventually discover real gold mines that are practically unexplored.

It does not mean that you need to pay attention to every consumer market, rather on a specific portion of it.

And to find out who your audience is or will be, first do a market segmentation.



step by step guide to discover your niche market.



The person who wants to please everyone ends up not pleasing anyone.

Do you know your audience? Why do they choose to access your blog, buy your products or hire your services instead of opting for your competitors?

Even if you don’t have an audience yet, do you know with whom you would like to communicate more effectively?

Market segmentation is done by dividing the consumer market into groups with similar characteristics and needs to which you wish to offer a solution.

As we saw in the previous article "How to define your brand's strategic positioning and become unshakable in your niche", the most commonly used targeting criteria are:

  • Geographic targeting: Physical location of where your audience is. It can be sorted by country, state, city and even neighborhood. In the online world we can say that this is the least relevant criterion;
  • Demographic segmentation: includes characteristics such as age, sex, social class, profession, educational level, religion, race, nationality and family size;
  • Psychographic segmentation: division by lifestyle, personality and values. Often within a demographic segmentation we find several subdivisions;
  • Behavioral Segmentation: Behavior related to a product or its content. How much your audience knows about the subject you write, where they look for that information, knowledge, attitude, use, and response to a product or service.

The more you know about your audience, the greater the chances of producing something that is exactly what it needs are.

This is why market segmentation is so vital, it facilitates the process of defining how the client’s mind works.

Defining a persona, an avatar, someone who represents the characteristics of the general public, facilitates the process of understanding how "the client's mind works."

Another advantage in making a good market segmentation is the possibility of discovering opportunities, new niches of performance that are still not being well served by the big competitors.


Let's suppose you want to start your blog / website about food, a very attractive market but at the same time it is a crowded field.

The possibilities of issues and approaches are endless, especially if you decide to bet on a "generalist" posture and write a little bit of everything to anyone.

You could teach recipes to your audience, or maybe you could post content about vegetarian food, tips on where to find the most renowned restaurants in Brazil or on how to make the kitchen healthy and something appealing to children.

Do you see the problem here?

Who are you talking to? University students who follow vegetarianism, high-income public of São Paulo or mothers who want to feed their children better?

You see, you are still posting articles related to your main food market, but if your audience does not connect with what you publish, why would they come back to read other articles or would they be interested in buying something from you?

And if, instead of trying to cover all the issues, you decided to start filtering your target audience, narrowing down the breadth of your market.

Healthy eating habits.

By restricting your content to healthy eating habits, you will be able to communicate more clearly.

But you would still be a "generalist" who knows a little about everything.

And how about healthy eating habits downtown?

We know how difficult it is to find quality when we have to eat out. A problem that is part of the daily lives of many people.

A lot of them, so it is possible to be even more specific.

Healthy eating habits downtown for college students.

At this point we already have a good segmentation. The content will cause more effect because it will be well directed.

And of course, it is possible to go even more specific and write about Healthy eating habits downtown for vegetarian college students.

The more targeted your audience is, the better you'll be able to understand it and deliver tailored solutions.

Obviously it will only be interesting to target your audience to a certain level while there is still demand and only while it is still possible to produce viral contents.



step by step guide to discover your niche market.



When we talk about online market niches, we should think about dividing our audience beyond the criteria of market segmentation and also consider what this audience needs and and wants to solve through the internet.

Geographic targeting criteria, for example, may not be as relevant as I think, because I can commercialize products without the same geographical barriers that a physical business would have, for example.

More important than knowing the age, sex, and place of residence of your prospective audience to discover your ideal niche market, you need to answer some questions:

  • Who needs what I have to offer?
  • Who do I want to produce content for?
  • What benefits can I offer people through my unique ability?
  • Who have I helped? (Not necessarily customers, can be friends, relatives)
  • What do they have in common?
  • What are the wishes, problems, and needs of the people I helped?
  • What kind of language is the most appropriate for this audience: formal or informal?
  • What will be better for this audience: practical tips? Inspirational phrases? Stories that generate reflection?
  • Why would they read my blog or website?
  • What is the unique value proposition of my blog or website?
  • What are the biggest dreams and fears of my target audience?

Stop paying attention to what you consider important and start hearing what people need.

Do not forget that you are producing content, free or paid, not for you, but for your audience. So pay less attention to what you think or want and focus on other people.

Allow your audience to be the hero through memorable stories!

STEP 1: Discover topics related to the market you want to explore

Get started in an easy and obvious way: Research for your subject of interest on Google.

We will continue with our previous example of a food blog.

Go to the bottom of the first page of results and notice that you'll find other search suggestions related to the searched term.

Among the suggestions we find some of them which are quite interesting, such as healthy eating, dieting and food and health.

See that by using this simple research we can already identify subjects that are being researched and in which ones of them it would be great to act.

But let's go to the next step to check the actual demand for the terms found.

STEP 2: Search for terms related to the niche market

Let's use Google Keyword Planner to find out more related keywords to the niche we are studying.

In addition to searching for the term "food" to ensure a list of new ideas, see how much people search for the words found in related searches at the end of a Google search.

Select the most attractive results, with a monthly search and less competition.

Do a search on a Google tab (anonymous mode) for the same keyword but with the MOZ Bar installed and find out how difficult it is to get ranked.

Record all monthly search volume data and concurrency on a separate worksheet.

When choosing which market you want to deepen your study, remember that: very small niches with little competition tend to be not profitable, because if no one is exploring it is possible that there is no interested public.

Select results with at least 5,000 monthly searches.

STEP 3: Analyze the search for the term over time

In Google Trends you will find graphs for the searched terms that show the searching frequency over time, globally.

The tool provides the popularity of the term divided by cities, regions, countries and languages

You can compare the volume of searches within some options for specific conditions.

Try to know the fluctuation of the most relevant terms found in the Keyword Planner survey.

Certainly you will make a good choice by paying attention to the terms that have been increasing its search volume over time.

STEP 4: Look for problems without solutions

niche market

The Yahoo Q & A forum is the perfect place to find the biggest frustrations of your audience.

Many times these users have not had their questions answered by online searches and go to forums as a "last resort."

If a topic presents some engagement you may face an unexplored niche market opportunity.

STEP 5: Product Review

If the niche market you have chosen is profitable, you will surely find products and services being sold, physically or digitally.

So, do a research on sites like  Amazon or any other big online retailers.

Pre-select products with a high number of reviews (at least 50) and pay attention to the people's feelings about the product they have purchased.

Are they satisfied? Have their expectations been met? What could be improved?

Write down all the insights that seem important.

This type of research will reveal the market gaps, which will be better attended by niche companies.

Repeat the search for products, but this time for the digital ones, on Clickbank or JvZoo.

Look for the best-selling products, preferably those that have reached 150 positive feedback in the area you want to operate.

STEP 6: Read comments on blogs and websites

Do a research on websites and blogs that already hold prominent position in your niche market.

What are their readers saying? Do they miss anything?

Also write down all these impressions.

These are your biggest competitors so do not stop studying them. Go exploring their social networks. Read each comment carefully.

You can get good tips.

The success of your online business in a niche market basically depends on 3 factors:

  • Niche size (too small, low profitability);
  • The amount of competition (little competition may indicate that there is no opportunity);
  • Your ability of becoming a respected authority in your niche.



step by step guide to discover your niche market.



Delivering value through your website or blog and establishing your authority in your niche is more than an obligation; It is the basis of digital marketing.

Even if you are just starting out in your niche market, know that it is possible, to make your audience see you as an authority on the subject.

Do not expect to be able to increase your followers, your email list and realize sales without even being respected by your audience.

It won’t happen.

By becoming an authority, people will listen to what you have to say.

In addition to becoming more interested in knowing your history. Make sure you work out an "About" page for your website or blog.

And they will believe your speech and follow your recommendations. Because they trust you.

Of course, you earned that trust.

Establishing authority in a niche or even sub-niche market is infinitely faster than trying to do the same thing in an untargeted market.

The smaller the niche, the more you will be able to understand the urges of your audience, it will be easier to study the subject and thus produce much more quality content in the area.

And by quality content we mean:

  • Detailed and in-depth content. Forget short texts of 500 words or less;
  • Well-researched topics;
  • Content which is hard to be found in your niche with the same quality.

Your duty as a blog, business or website owner is to create something at the state of the art, with the goal of enticing people to the point where they naturally talk about you.

Do you want to become an authority in your niche? Do not ignore these 10 tips:

  • Learn how you want to be seen by your audience in comparison to your competitors;
  • Identify the most popular blogs, websites and influencers in your niche. Study everything about it, from the site’s design, colors used, style of writing, which are the most popular articles, what kind of material they produce or if they are known for their use of slang or expression;
  • If you want to be an expert on a subject, you just need to know more than most people know. And this is not such a difficult feat to achieve, just study your niche (and I'm not talking about years and years of study);
  • Be personal while writing your text. Talk to your reader, use the word "you" a lot, as this will increase the connection between you and your audience and it will also encourage them to comment and participate;
  • Use data, numbers, and statistics to base your arguments. You will automatically add value and increase your credibility;
  • Use assertive words, give instructions and tell what your reader should do next, through calls to action. When you pass trust and assertiveness, people are more inclined to follow your advice;
  • If you produce content about something you do not have much knowledge, use citations from experts in the field to add value to your material;
  • Present your best metrics to your audience: number of subscribers on your email list, testimonials of influential names in your niche regarding your work or number of monthly organic visits to your blog.
  • If you lecture or attend important events in your niche, do not hesitate on taking photos. Appearing alongside successful people in your market automatically increases your credibility;
  • Begin collecting evidence of your authority. Try to get testimonials relevant people in your market about your work. Even if you have not sold any product or service yet, ask your friends to tell you how you managed to solve their problems with your unique ability.

If you intend to be an authority and succeed in your blog or website, you need to master the art of persuasion and increase your power of influencing people.



step by step guide to discover your niche market.



The big secret of success in a niche market is finding out what needs are not being met.

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Market segmentation is done by dividing the consumer market into groups with similar characteristics, desires and needs.

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The more targeted your audience, the better you'll be able to understand it and deliver tailored solutions.

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Stop paying attention on what you consider important to start hearing what people really need.

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By becoming an authority, people will hear what you have to say.

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Bet on a lucrative niche market and achieve success

It does not matter if you are starting on the journey toward discovering your unique ability or whether you are already treading that path.

Remember, no decision has to be eternal. You can shape your story according to your wishes.

So, do not be discouraged.

If you find obstacles in your way, diversificate, but continue until you arrive exactly where you always dreamed of.

Begin by doing what is necessary; Then do what you can; And suddenly you will be realizing the impossible - Francisco de Assis

It is time to conquer your place in the world.

Get rid of all your limiting beliefs and believe that you can go far.

About the Author Paulo Ribeiro

Paulo Ribeiro teaches workshops and webinars for entrepreneurs and bloggers who want to grow an audience, start an online business and change the life of many. 10 years have passed since he began working online. During that time he crafted a solid experience in the Internet Market industry.

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