Why You Should Start Building an Email List ?

If you don’t invest your time in building an email list, you’re losing time.

I’ll start this post telling you that I misjudged it for a long time in my own business, and it’s hard to think of how much more I would have evolved if I had trusted those online-marketing people who told me to put my business on the internet.

But let’s forget about this and hit the right point.

You’re not running an online business if you’re not creating a list of emails.


Currently, most of my business begin on my email list.

And every month my profits tell me that I did the right thing….

Everything due to my list...

keep going….

I’m pretty sure that you’ve heard about this list everywhere, but you may think...


I’ll give you some reasons why you must start your email list today, and one reason why you must not.

If you’re not sure about this.... I’ll give you 15 reasons to change your mind.

1. You are so Awesome!

You are great, and that is a fact, no lies here.

Every person in the world has something incredible to present the other with, and it has been proved that talking to your clients directly from your email is the easiest, the most efficient and targeted way to do so.

2. Your list is the cervical spine of your business!

I’ll explain it using other words…

Which would you prefer:

A: Promoting your products in your blogs hoping that somebody will buy it someday OR

B: Having a list of people who admire your work and really consider buying your products because they feel they really need it? (If they didn’t, they wouldn’t be on your email list, right?)

3. You can communicate with your clients quickly and directly!

This is one of the greatest things in the business!!

as soon as you have a fantastic idea... you can organize your thoughts into an email message with a powerfull call to action... you can make real money from this idea.

In the Offline world, it’s hard to keep people around, and it’s even harder to generate interest in individuals who are not sure if they really want to buy/consume your products.

With the unbelievable help of an email list, everything will fall into its place. The right people (the ones who are interested) waiting to buy your great products.

4. The email list is "THE" VITAL part of your Sales Funnel

Some people call it Sales Funnel...

Others call it Sales Process….

I prefer calling it Business System…

It doesn’t matter how you call it, it’s the best process to use if you really want to sell your products and make money.


5. It has great potential

A list of emails will guarantee that people will respond and take into account your recommendations when buying something. It’s great for you, for them, for everyone.

You can also develop some partnerships where you may help each other, increasing your sales by exchanging email lists.

If you invest the appropriate time in your list, the chances of reaching the partnerships you need increases dramatically.

Also, creating a list will bring you opportunities that you’ve never imagined before.

The chances of you getting famous in your niche are directly related to the amount of time that you invest in creating an email list. When it happens, people will be dying to buy your products and work with and for you.

People really like social media following, and you’re about to do the same…. Everyone in the business knows how powerful and important this list is, never forget it.

When you reach a good number of people, the probabilities of getting good deals increase dramatically.

6. You can quickly get all important assesment from your audience.

Feedback is increeeeedibly important. You get it by the number of letter “e” i have used.

Through feedback, you know when you’re doing something right or wrong, something unique or something useless. By studying your feedback, you may improve your products and approaches in a specific way that will be unique for your niche.

Everyone makes mistakes, we’re humans. But if we don’t know what are these errors, how can we improve?

How can you know that your clients do not like the layout of your website for example, if no one tells you this? If you don’t know what your customers like and admire, you’re wasting time and money.

Surveys are crucial to me and in my opinion, this is the best way to know what people are thinking….

I love it. You may ask me why?

Because by using surveys I can find out what are the weakest points of my products, websites, and approaches.

After studying it, I can think about how I can improve these points in a way that will surprise my clients.

7. Everybody is doing it...

Of course, everyone knows the money is on this list.

Ok, I get it.

Following the trends of the market is weird sometimes, especially regarding such a particular thing like an email list. But if it works, what is the problem?

You’re not doing it because everyone does, you’re doing it because IT WORKS.

8. Promote content and events using your list

If you’re having new posts in your blog, your entire list must know about it.

This will drive instant traffic to these specific posts, and also feedbacks.

You’ll always need a good excuse to make the people click in your email and read your post.

Make it benefit oriented and try thinking from the other person’s perspective. You can also use the list to promote webinars, podcasts, ebooks and so on.

Think about what YOU would like as a client. What would be the approach that would get your attention? Think well, because you can use it to promote more than products, webinars, podcasts and ebooks, you can promote ideas.

9. The numbers of subscribers is directly related to the evolution of your business

If a lot of people read your emails, a lot of subscribers will consume your products.

As the feedback, your amount of subscribers shows you how much your business is growing, what you are doing wrong and how you can improve it.

You must take a look at the numbers every month and see how many people you got in the past 30 days.

Needless to say, these figures should be increasing every month.

10. Your List is your number #1 Asset!

Take care of your email list, and I guarantee that it’ll always be there for you. The size of it is one of the most important aspects of your business.

It’s like having a pocket full of money, who is the crazy one who wouldn’t like it?

Take some time to think about it. Even if things are not going well, you just need more than a thousand followers and a very good idea to promote products and make money in days or even hours!

That’s the power of the list!

11. Your influence depends on the size of your list.

This is the difference between having 1000 people and 20000 people in your list.

When you send a message to a 20000+ list, you can be sure there will be many others to share your emails, thus creating a ripple effect and spreading your message.

100% Free publicity yay!

12. Connections and conversations.

Most email marketers consider the email to be a broadcast medium, do not make the same mistake.

The email is a 2 way street, study your audience and try to be connected with them.

Also, invest in the personality of your emails. Everyone has something unique, try showing it to your clients. This is why they subscribed: they like YOU!

13. The bigger your number of subscribers is, the bigger are your sales.

Once you get to a certain point, you will begin to have some clear numbers and know that for each 100 new subscribers, that increases your odds of sales.

This means that if you grow your list with just 1000 new people, your percentage just keeps going up! More subscribers = more sales…it’s a no brainer!

After some time, you’ll understand the relation between your number of your subscribers and your profits. It’ll also be clear how much time you need to invest in your email list if you really need to reach the salary of your dreams.

More subscribers - more sales.

It’s all about the numbers…

It’s sad when we realize that only a small percentage of our list actually consume our products.

In my case, 3 percent of my list actually invested money in my products…

ANYWAY, my online coaching business fills my pocket every month, and fills it good.

It´s all about numbers.

14. Today, emails work better than social media!

You invest a lot of time on social media, but, is it worth?

What would you do if Facebook released a different algorithm and your post stopped being noticed?

It won’t happen with email. If you really want to stay in touch with your potential clients, you must invest on the email.

85% of people who access the internet use their email every day. Did you know it?

According to this study, only 62% of people use social media sites daily.

If I really have potential clients, I’m sure they are on my email list.

The purpose of social media as I see it is to get people on my email list (and build my brand). That is it…that is all.

I only use social media to find people to my email list (and develop my brand), that’s all.

Use social media wisely.

15. It´s 100% yours!

If you didn’t have your website, your email list would be your only platform.

Take some time and think about it...

You cannot control Instagram nor Facebook. These are social networks which are changing every day. Who knows what’s going to happen in the future?

Are you willing to invest everything in those platforms?

Even though you spent a lot of time investing in pages and stuff, you can’t control them.

That’s sad.

But, check out some facts about email:

A 2012 study, stated that email is still a vital part of many people’s lives, the average person spends up to 50% of their time in the inbox.

  • The average adult receives 11,680 emails per year, almost 32 a day.
  • 42% of all email in a person’s inbox is considered important.
  • Email is considered the best collaboration tool for individuals and teams.
  • 76% of people use it to exchange important documents and 50% to archive important messages.

Although not flawless, email is still an important platform in most people’s lives.

Barry Gill, from the Harvard Business Review said:

Email is not dead, it’s just evolving. It’s becoming a searchable archive, a manager’s accountability source, a document courier. And for all the love social media get, e-mail is still workers’ most effective collaboration tool.

With more than 3.9 billion accounts in the world (according to Radicati), three-quarters are consumer accounts, so as you can see, email is far from dead. The projection is that it will reach 4.9 billion by 2017.

If you thought that email seemed like an outdated technology, think again. Face the numbers, Email is a solid platform.

Are you convinced?

I really hope so!!!

Now that I’ve given you a lot of reasons why you must build your email list, you must ask yourself an important question.

  • What is the goal of this email list?
  • How do YOU want to use it?
  • How does it help you reach YOUR goals?
  • What are you selling?

Always know what you are doing before sending an email.

BUT when you have figured out why you want to build a email list and what you want to see your audience…

When you find out your own personal reasons...

Don’t wait even a minute, start doing it!

About the Author Paulo Ribeiro

Paulo Ribeiro teaches workshops and webinars for entrepreneurs and bloggers who want to grow an audience, start an online business and change the life of many. 10 years have passed since he began working online. During that time he crafted a solid experience in the Internet Market industry.

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  • Kelley Aroura

    Thanks for sharing. I have not started an email list yet. My fear is what if I run out of things to email since I’m just starting out. I’m just not sure how to go about what to put in them. I still haven’t figured out anything “special” to offer my readers. I dont want to do the typical weekly budget worksheet. This was a great post and gave me lots to think about!

    • Blog is my Life

      Hi Kelley,

      I loved to read your comment.

      about your thoughts:

      You can prepare a sequence of emails, lets say a 7 emails sequence, so you will have a good amount of time in advance to think about what to write about. try to prepare the sequences for a specific topic or niche.

      Use an autoresponder its easy and free up to a specific number of subscribers , for example mailerlite is a good one, i am using it 🙂

      You can offer a freebie to capture emails, like a small report and that will be your first optn offer, then you can offer content upgrades for your posts… the offer can be the post itself in PDF format for example, its simple to create and deliver.

      So you just need to put your mindset in the right place!

      • Kelley Aroura

        thanks for the insight! I will take some time to think about that. does mailerlite email your subscribers the “freebie” all by itself or is that something I would have to do? it is like a template you set up to email anyone who subscribes?

        • http://www.blogismylife.com Paulo Ribeiro

          You can configure mailer lite to send out the freebie attached or if you prefer you can upload it to your site and just provide the freebie link in the first email after the confirmation by the subscriber.

          its very simple and straightforward.

  • Gareth Torrance

    An email list is such a vital part of almost any website’s success, whether its a blog or an e-commerce site!

    • http://www.blogismylife.com Paulo Ribeiro

      Hi Gareth,

      you are 100% right.

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