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In this page, i will share with you the different tools i use to build all my marketing campaigns since day 1. I use each of these tools on a daily basis.
I thought it would be a very helpful resource for anyone wanting to start a Blog, Website or any online presence to help scale your online business.
I will be updating this page regularly to include new tools i have tested and added to my arsenal!
From time to time i will be writing detailed guides for the tools i am listing here.
Below you will find a table of contents to quickly navigate to specific sections.
There are a vast amount of hosting options available online. The one you will choose largely depend on where you are with your business.
If you have started your online journey, a cheap shared hosting provider will serve you fine. If you´re making a decent amount of money and can pay your bills, then you should upgrade to a VPS or a dedicated hosting solution.
I use Hostwinds for almost every single one of my websites. Why? Because it's incredibly easy to use with 1-click automatic WordPress installation.
The customer service is excellent too - both chat and ticket support. Hostwinds will also handle your email hosting which is very helpful. You can use the same hosting account for multiple domains if you plan on creating multiple websites. This is a great cost-effective shared hosting solution for smaller websites.
Starts from $3.50 per month
If you want to test this hosting and get a 99% discount in the first month, use this discount promotion code: 99%discount
WPengine is not a cheap hosting provider, but they deliver a lot of value for their hosting services. This is an exclusive WordPress managed hosting provider, so forget about everything else that you have seen. If you need quality, speed, security and an high tech team to protect your websites then WPengine is the solution for your hosting needs.
Because all my websites are hosted on WordPress, I knew that by choosing a host who specializes in WordPress we’d be dealing with professionals. Instead of trying to be the generalist, a hosting company like WPEngine does only WordPress websites, not email hosting or a bunch of other services.
This also means that their customer support team knows the ins and outs of WordPress, and they won’t use solutions that break our WordPress sites. If that isn’t music to your business owner ears, I don’t know what is.
This is a big one, because most of us compare hosting companies by price, and I feel like that’s the wrong way to look at hosting.
I’m just as cost-conscious as the next person, but I know that if I rent an apartment in the bad part of town I will save money but I might have my home broken into. That’s not going to save me any money in the long run, and living in fear of getting attacked in my own neighborhood isn’t worth it either.
Now of course, I understand that if the budget doesn’t permit it you should go with an affordable option like Hostwinds, but if your business is growing, and you’re experiencing growing pains then it might be time for a move.
Starts from $29.00 per month
Siteground is one of the most reliable hosting providers that i know. They provide an excellent service for a very affordable price.
In some of my smaller site i use them for the shared hosting services and until today i never had problems, so that´s why they are on my recommendations page.
Starts from $3.95 per month
Do you need to register your domains with a reliable and affordable registrar company? Then check my recommendations.
When you are seeking for a company to register your domain, you need to have in line of consideration not only the affordable price but also the quality of the provider, reliability and the support provided.
Because the price is not all and remember one thing, when you register a domain, you need to stay with the provider for at least 1 year.
So if the quality of the service is crappy or if the domain starts having downtime, then your online business will be a nightmare.
I like Namecheap very much because they are very reliable and provide a premium support.
That is the reason why ALL my domain are registered in Namecheap.
Starts from $0.88 per Year
WordPress platform is huge!
There are so many themes marketplaces online. You should be aware what are the best online Marketplaces to purchase your premium themes.
First things first...
Why should you buy a premium WordPress theme?
We all know that WordPress CMS (Content Management System) is free to use. But if you think, you can get everything for free to make serious profits from your blogs or websites, you are thinking wrong.
You have to first invest money online before making money. It takes money to make money in blogging or any online business.
Most free WordPress themes don’t give a pleasant look to your website, they are all cluttered and load really slow when compared to premium WordPress themes.
If you use free or cheap themes, and lose your data because of some crappy coding, you can’t blame anyone but you.
You will lose all your money, time and energy that you have put into building profitable blogs. This is the primary reason why you must consider using premium WordPress themes over free themes.
That´s why i am sharing the best WordPress themes marketplaces below.
Theme Forest is the biggest Themes Marketplace on the internet. They have thousands of themes available.
Before purchasing you should search for the themes that you like more and take a look at the reviews and the comments that other buyers posted.
Because if the theme has any development issues, you should see it in the comments or the theme reviews and should not purchase that theme.
Theme Forest is great, but you need to be careful when searching for themes.
I have bought dozens of themes here, and typically they are perfect for my projects.
Typically a theme has the price between $45 to $80
Starts from $3.00 per template and Themes
Elegant Themes its one of my favorites marketplaces because it has a buffet system. You can pay $69.00 per year and have access to 87 Themes, or if you want to get even more value, you can pay $89.00 per year to get access to the 87 themes, all the plugins, and editable Photoshop files.
So don´t believe that Elegant themes provide you low-quality themes due to their affordable price because they provide some of the best themes i ever saw. A great example is Divi theme one of the best that i ever saw.
I recommend Elegant Themes without any hesitation.
Starts from $89.00 per Year
Thrive themes, and their plugins are specialized for built high conversion focus WordPress site without having much tech knowledge. All of their themes and plugins are used for different purposes. All of their themes are blazing fast and perfectly optimized for conversions.
If you need to increase your site conversions, then Thrive Themes is the best place to purchase a 100% optimized theme hands down.
You can buy any theme or plugin individually or if you prefer you buy a membership that offers you access to all the themes and plugins for a small an affordable quarter or yearly fee.
Starts from $49.00 per template and themes
I have purchased some themes in Mojo Themes, and i can say this marketplace is excellent. It works well, and the support is awesome!
I have purchased around 10 themes for some clients i had in the past, and every single time i did buy from them, i was very pleased.
My clients loved it because the functionalities of premium themes provide you great flexibility, support, and reliability.
That´s why i have included Mojo Themes in my recommendations list.
Starts from $20.00 per template and themes
Themify offers everything you’d want from a WordPress club — its memberships are affordable, its selection impressive, and its products high quality.
Although products are available to buy individually, if you’re prepared to part with just a bit more money, Themify’s value increases enormously. For less than the price of a second theme, you can have access to the full collection of 50 — with more themes on the way.
With themes built for a variety of purposes and near-endless customization tweaks, these Themify memberships are perfect for services site builders and creative agencies alike.
Starts from $49.00 per template and themes
These Clean WordPress Themes are truly impressive! Tesla Themes offer a lot for the money.
What You Get For The Cost: Tesla Themes offer many templates in a variety of categories to suit most needs. There’s even a Starter Package for only $48 but the Standard or Lifetime Packages give you a lot more and include access to +18 new themes each year.
Regarding pricing, there are 4 different pricing tiers:
To me, Tesla themes is a deal breaker. I have the Lifetime package and love it!
Starts from $48.00 per template and themes
WordPress plugins are great to provide extra functionalities to your Blog or Website. In some cases, some great plugins are 100% free, and others are paid.
I will share with the best plugins that in my opinion will offer you more value regarding $$$ and also increase the efficiency and flexibility of your WordPress website.
The W3 Total Cache plugin for WordPress is essential for any WordPress site. It dramatically increases the speed of your website, offering a better experience for the user.
It achieves the best performance by caching every aspect of your site, reducing the time it takes to load your pages. Your server will have a high (and new) performance when installing this plugin.
The Akismet plugin for WordPress, according to its own definition:
Used by millions, Akismet is arguably the best way for you to protect your site from spam in comments and trackbacks. It keeps your site protected even when you are sleeping.
Avoid comments with spam. We all detest and comments of that level only harm our image as website owners.
The WordPress SEO plugin (by Yoast) is, in my opinion, the best plugin for WordPress SEO.
It allows you to configure just about everything for SEO on your site.
Much more than simply installing Google Analytics on your site, the Google Analytics for WordPress (by MonsterInsights) plugin offers great tracking settings in Google Analytics such as:
Having Google Analytics installed on your site is a must for you to know how it is going and how you should improve it.
The Disqus plugin for WordPress is my favorite comment system for WordPress.
Some advantages I see compared to the standard comment:
The Disqus plugin allows you to have full control over how you want to use the comments on your site.
The Pretty Link plugin for WordPress transforms "ugly" links into "nice" links and is extremely useful for affiliate links.
It functions as a 301 redirect. I will quote an example using my affiliate link for the hosting service that I use:
My affiliate link (without Pretty Link): http://www.hostwinds.com/#a_aid=4f4aa2f5da98c
My affiliate link (with Pretty Link): http://blogismylife.com/aff/hostwinds
Both affiliate links point to Hostwinds, but do you realize how pretty the link with the Pretty Link is "beautiful" and organized?
So Pretty Link allows you to customize your links, and store in your database how many times the link has been clicked. Very useful for you to evaluate which tools have the greatest affinity with your audience.
The SEO image optimizer plugin for WordPress automatically places alt and titles on all your images.
Blogs that use a lot of images in your content, like Blogismylife.com, need a plugin of this type to save time.
Some articles take several hours, if not days or even weeks to get ready.
And you still need to worry about alt tags and titles in the images? No longer. Let this plugin do the "heavy" work for you.
The Redirection plugin for WordPress takes care of all your site's 301 redirects, as well as 404 errors.
It is useful for some cases where you needed to redirect one particular URL to another.
Instead of manually modifying all the links in various articles scattered throughout the site, it was enough to create this 301 redirect from the old URL to the new one.
Choosing an autoresponder may not be as easy as we expect it to be. Because there are many products in the market with different features that can be more or less complex.
So you need to choose the best solution for your business and also to get the best option in terms of ROI (return on investment).
Below are my recommendations.
Mailerlite is the new kid on the block. It started as an "Apple" feel of an autoresponder with a great Graphic User Interface (GUI) but with not so advanced features like some of the competition.
But many of that changed at the beginning of 2017 when they rolled out lots of new features, like complex automatizations using triggers, etc.
I must say for the price its the most affordable Autoresponder that i ever knew. So for who want to start up to 1000 (one thousand) subscribers with all the features and whistles will not pay anything, zero, nada!
When you upgrade for more than 1000 subscribers, the pricing normally is half of the competition (any competition).
In blogismylife.com i am using exclusively Mailerlite and i am very pleased with the results.
Don´t hesitate just grab it!
Now that you have a fast-loading, beautiful website, you're building links, promoting content and generating traffic, you need to turn those visitors into leads and customers.
The best way to do this is to capture email addresses, nurture and build relationships with your leads so they trust you enough to buy from you.
Here are the three tools I'm using to get 7% conversion rates and collect hundreds of engaged email subscribers every month on autopilot.
There are tons of Social Media tools on the web. I know it's tough to choose the best tools so you can have a good return on your investment (ROI).
Below are the tools that i recommend you 100% as being the best for my businesses.
Social Quant is a tool that allows you to rapidly grow your Twitter audience with relevant followers, increase engagement, boost brand awareness and generate more leads for your business.
You can monitor progress from your own custom dashboard and optimize your account to accelerate audience growth. I have grown my Twitter audience by over 4,000 followers in the last 6 weeks and am currently collecting 45 new followers a day!
Referral traffic and engagement has increased. Twitter is now my third highest converting channel.
Starts from $50.00 monthly or $300 Yearly (14 day FREE TRIAL available)
The tagline says it all, "Attach A Call-To-Action To Every Link You Share". Snip.ly is one of the coolest social media tools I've come across in a long time.
It's used by big brands and online marketing experts such as Neil Patel. Basically, you take the URLs of curated content and generated a "snipped" URL. When someone clicks the link after you share it on social media they will be taken to the website you curated the content from, but a CTA will show at the bottom of the screen.
It can be a link back to your site, an opt-in form and even provides UTM tracking, A/B testing and retargeting. It is a simple way to use other people's content to drive more traffic back to your site.
Starts from FREE (limited account) or $29.00 (5000 monthly clicks)
This tool is terrific to manage all your social media presence! I use it every day to grow my fan base, engagement and much much more.
Massplanner is a non-hosted tool to manage all your social media accounts.
That being said, you need to install in your PC or if you want to use it all day long (as you should do) then its mandatory to have at least a VPS (Virtual Private Server) where you will install the software and configure everything one time, then just leave it working!
What can you do with MassPlanner?
You can Manage all your social media accounts like Facebook, Twitter, Instagram, Pinterest, Linkedin, Tumblr, etc...
You can schedule all your actions like following, liking pictures, commenting, pin, repin, etc...
But that´s not all! You can schedule all your posts content with images and videos, etc. to be displayed on every single social account that you have.
In the beginning setup the tool may take some time, but after everything is settled, then you just can leave it there working while you can focus other areas of your business.
I am using Massplanner for near 2 years now and love working with it!
If you are on the fence, don´t be! This tool works well. Besides the site has a lot of tutorials and guides about how to configure everything.
Starts from $9.95 (FREE TRIAL available)
Do you want to get the most qualified and FREE traffic? Then you need to optimize your website for SEO (Search Engine Optimization).
To achieve that goal you will need some of the best tools in the market to research the best keywords and also do competition analysis.
Check this out!
SEMrush is my swiss army knife when it comes to competitor analysis and keyword research for both SEO and PPC campaigns.
I'm able to plug in the URL of any of my competitors and find out how much organic and paid traffic they are getting, which keywords they are ranking for, the ad copy they are using as well as the landing pages they're using to convert traffic.
I can completely dissect their online strategies with a single tool. I use it every single day!
Starts from $99 per month (7 day FREE trial available)
Long tail PRO is an extremely powerful tool that will help you scale your keyword research and unearth thousands of profitable long tail keywords.
The tool will find up to 800 keywords per seed keyword entered. Find out how many people are searching for long tail keyword variations each month, analyze the top 10 results in Google for each keyword, look at SERP data like keyword usage in Title and meta tags, domain and page authority, Moz rank, # of backlinks and the amount people are bidding on each keyword on platforms such as Google AdWords.
Build hyper-targeted lists by filtering by keyword, suggested CPC bid, local and global monthly search volume and level of competition.
Watch the video on this page to see how Long Tail PRO find 3800+ money making keywords in a few seconds!
Starts from $37 per month (FREE trial available)
Ahrefs has the best link index out there. I use this every day to perform technical audits, deconstruct my competitor's backlink profiles and build my own backlinks in combination with BuzzStream (listed below).
Simply enter a URL and you'll be to quickly see all the links and referring domains pointing the website.
This tool forms the foundation of all my link building campaigns and pays dividends if used to its full potential.
Starts from $99 per month (FREE trial available)
Are you looking for a great all-in-one SEO package? Then SEO Powersuite is for you. The SEO Powersuite comes with four core products.
Rank Tracker (keep track of all your keyword rankings in one place), SEO Spyglass (review and download competitor backlinks, as well as assess link penalty risks), Website Auditor (run quick on-page audits) and Link Assistant (find new link opportunities).
The tool also provides some great custom reporting capabilities you can use for personal or client reporting.
An essential suite of tools that can help you boost your rankings and traffic.
Great if you don't want to be paying for multiple monthly subscriptions to a bunch of different tools.
Starts from FREE up to $699 (one time payment)
Now that your content has been published, you need to be known...So outreach marketing is connecting with influent people that can scale up your articles traction or your services sales from 1-2 daily sales to 100...1000 daily sales!
To achieve that goal you will need tools to help you to manage all your outreach campaigns.
In this section, i will share the best outreach tools i use every day to promote my content, products & services.
There are content marketing tools, and then then are effective content marketing tools that generate serious results.
BuzzSumo fits into the second category. That’s why I put the tool at the very top of the list.
There are two things that this tool can do for you as a content marketer, as outlined on its homepage:
Getting started is as simple as entering your keyword into the search box. For this example, I used the phrase “email marketing.” In addition to a list of top performing content, each piece is accompanied by the following social media activity data:
With this information, you can see what content performs best for your targeted keyword in order to know how to successfully create content, in future. From there, it’s time to “do it better.” By taking this approach, you always have a clear idea of what you need to do, from a content creation perspective, to compete with the top players.
I am also a big fan of the backlinks tool, as this shows you which websites are linking to the top content for a given keyword. Once you create your post, you can then reach out to these websites, in hopes of receiving feedback and a link of your own.
That’s BuzzSumo in a nutshell, but there is one last thing worth mentioning: this tool is extremely easy to use. It only takes a couple minutes to complete a search and better understand what it will take to compete with the top social media and search engine performers in your niche.
Starts from FREE up to $559 (yearly plans)
A great blogger outreach tool, this one stands out from the crowd by providing a platform for users in all parts of the world, regardless of location or language.
Here is what Ninja Outreach offers its users:
Ninja Outreach is a solid tool with a variety of features to save you time and generate a higher response rate through your outreach efforts.
Starts from $49.00 up to $599 per month (14 day FREE TRIAL available)
Sometimes, you need a little bit of help reaching the top influencers in your space. This is where Tomoson comes into play.
This isn’t a traditional blogger outreach tool, in terms of the way you use it to reach and communicate with influencers, but it is helpful nonetheless.
Upon visiting the website, you can click on “Find Influencers” to get started. Upon doing so, you are taken to a page that allows you to begin your search.
After typing in your keyword, such as ‘tech’, you are presented with a variety of opportunities.
As you click through to each influencer, you’ll be presented with a variety of information:
Here’s an example of an influencer page, displaying key stats:
The primary benefit of using Tomoson, as opposed to conducting your own blogger outreach, is the built-in audience. You don’t have to search influencers, as they are already using the system. You simply need to decide which ones can have the biggest impact on your business.
It doesn’t cost anything to conduct a search, review the results, and get a better idea of how Tomoson can help build your brand through influencer marketing.
Starts from $49.00 up to $599 per month (21 day FREE TRIAL available)
With the help of Pitchbox, you can avoid the finer details that typically slow down a blogger outreach program. Instead, you’re able to focus your time and energy on creating connections and discussing partnerships with the top influencers in your search engine space.
There are six key features of Pitchbox:
Pitchbox is not short on features. In fact, there are so many that it’ll take you a little time to get on track. But, once you know how each feature works, you’ll find yourself using this tool for all of your blogger outreach needs hopefully converting optimal search engine guest blogging.
Starts from $195 up to $1500 monthly (Demo available)
There’s a lot to like about this tool, but it’s the simple approach to blogger outreach that has turned me into a fan.
This tool leaves nothing to be desired, as you can use it for every phase of your blogger outreach strategy. It doesn’t matter if you are digging up contact information or reaching out to influencers in your niche, Inkybee will be right by your side to provide you with a high level of service.
Since many of the features of Inkybee are similar to other tools, I wanted to touch on one that is pretty unique. Known as the Ongoing Blog Discovery feature, this software continuously scans the internet to find blogs in your niche and points you towards additional influencer opportunities. It targets the outreach campaign.
Many people give up on blogger outreach, because it turns into a labor intensive project. Additionally, they put in a lot of time without achieving the desired results.
To avoid this, you need to use as many automated features as possible and that’s what Inkybee brings to the table.
A search for content marketing returned “32272 blogs found in 0.441 seconds.” There’s a lot here to develop your link builder strategy.
So, not only is Inkybee super fast, but it returned tens of thousands of results. Results can be refined to ensure that you target the right group of influencers:
Even if you have another outreach tool that you typically rely on, you owe it to yourself to experiment with Inkybee. There’s a reason why it’s a favorite among many online marketers.
Starts from $79 up to $249 monthly (14 day FREE Trial available)
I know that many people believe that content promotion or Content marketing is just to share your last piece of content in social media networks and BAMMM! Jackpot!
Well my friends, it would be nice to be like that... Social media is just a small piece of the puzzle.
Below there is some of the best tools i use every single day to promote my content and bring tons of traffic to my blog.
BuzzBundle is a handy tool I use to promote your content and build links. It allows you to automate and scale your traffic generation outreach campaigns.
You can filter and engaged in conversations across social media channels, blogs, forums and Q&A sites from a single interface.
This can help you rapidly promote new (and old) content to targeted audiences talking about the exact topics you are writing about.
They offer a free trial that gives you access to 30% of the online conversations. I recommend checking that out first to see if it fits in with your content promotion strategy.
Starts from FREE up to $199 (one time fee)
Scoop.it is a content curation platform where people collect their favorite content from across the web and publish it in a magazine format similar to Paper.li and Flipboard.
Many of these pages are curated by social media power users and have tens of thousands of active monthly readers looking to digest the exact content you’ve published.
The influencers curating the pages will typically share the content out to their social properties.
Get your content curated on Scoop.It and you could get:
Starts from FREE up to $67 monthly
If you want the Rolls Royce of Social media sharing plugin then social Warfare has it all!
As a blogger sharing content is vital as breathing oxygen, so this plugin is the best one to share content to the masses period!
but why you may ask?
Instead of pitching about Social Warfare i can show you all the features of this plugin:
Its not FREE but provides great value for your money!
I am talking about all these amazing features PLUS being lightning fast and having a premium support.
Starts from $29 per year
There are a bunch of tools listed here. I understand that many of them have a cost and some of you may not have a big budget to start with.
I tried to include as many cheap/free but great tools as possible. However, the power of the premium tools listed above cannot be ignored.
Some of these tools will help you trip the size of your business in a very short period of time. I personally use every tool listed above for both personal and client projects.
It is my goal to be completely transparent with you both here and within our community, and so I want to let you know that certain products and links to these products on this site are affiliate links.
What are affiliate links? Mostly, when you click on one of those links and make a purchase, I will earn a small commission at absolutely no extra cost to you.
I'm genuinely passionate about this site, and it is my goal to make this a place where you can come and trust that the information you’re reading, will help you get closer to your entrepreneurship goals.
I appreciate your support and my promise to you is this: profits that are brought in through affiliate links will be reinvested into the site to improve it and make it an even better resource for you.
Please note I stand 100% behind the products that I recommend on this site, and I want you to feel confident that you will be getting value in return.
I won’t link to something that I don’t believe in or doesn’t align with what we do here.
If you have any questions concerns about it, don´t hesitate to contact me (using the contact link in the top or the bottom of the site).
Thank you for being awesome! I'm so glad to have you in my tribe.
Paulo Ribeiro teaches workshops and webinars for entrepreneurs and bloggers who want to grow an audience, start an online business and change the life of many. 10 years have passed since he began working online. During that time he crafted a solid experience in the Internet Market industry.